Last week’s lecture discussed the virtual community and individual identity concepts. How we meet others with like interests or associations. We use these new versions of the internet or better, strategies to engage and communicate as individuals.
This social and cultural communication supports the community and collaboration aspects explained during this lecture.
The ability of people to read/write allows us as individuals to contribute to social media such as facebook, youtube etc.
These websites that offer social networking are a double edged sword, they have the ability to engage public through broaden networks nationally and internationally, increasing marketing access to individuals and access to global feedback on goods and services, technology etc.
Several down sides exist, some of these discussed both in lecture and the tutorial includes identity theft and the rights of personal information posted in accounts or into these interactive sites. Additional problems include cyber bullying in various forms.